On-the-Record Media Training
Monday, March 25; 8 a.m.-5 p.m.
Industry leaders, product managers, executives and others who see the value in capitalizing on the opportunity to use the media to build credibility and awareness will learn how reporters think, what they're looking for and what they hate. Know your rights and how to exercise them, plus get ready for a variety of interview situations with videotaped practice sessions including a mix of friendly and hostile experiences.
Media Strategies for ABC Chapters (only 40 seats)
Tuesday, March 26; 8 a.m.-12 p.m.
Is your chapter seen as a credible, reliable source by local and regional media? Develop a strategy to position your chapter as a sought-after media source to generate positive news coverage. Learn what is news—and what isn’t (tip: your convention is not news). Discover how to make your story newsworthy, choose the most appropriate person for the interview and prepare that person to effectively represent you, the chapter, their company and the industry.